Our screening at the International Film Festival of Cinematic Arts on Friday evening got a very warm reception, followed by a Q and A and interviews with Director Stephen Messer on the red carpet. Then on Saturday morning more than 40 cast, crew, and guests of THE CALL gathered at the Henson Studio in Los Angeles to watch the film, many for the first time, and celebrate this project more than two years in the making.

But now the really tough part begins – getting the film seen by every middle school child in the country. No small task fighting the influence of Big Tobacco and we’ll...