http://www.slideshare.net/juntajoe/the-realworld-guide-to-social-media-for-contractors

My take on slideshow in a few words (without spam ; ) 

Social media spamming, email spamming, paying someone to click spam by real people from a different continent, wasting money on ads spasm, any other "trick" won't do. 

SEO - is key. BUT - what the slideshow fails to make clear is that if content is unique by nature, such as a new brand name that's being marketed (or even a fiber base pool, did not know that they existed or why fiber part matters so much??) it's possible to climb to top of the results with a few posts that have some substance to them beyond random array of keywords / sentences (as long as pre-requisite conditions are met: 1. no major errors in rendered html, like obsticles that will slow down or prevent search engine bots from crawling the site, dead end pages, etc. etc. and etcetera). 

However, if the product or technically speaking keywords being marketed are just for an example kitchen lighting - there's no way anyone could make that site approach the first 10 pages in google search results without creating thousands and thousands of related pages, having hundreds of backlinks from sites with high PR and etc. etc. etcetera

ETCETERA!

http://www.youtube.com/watch?v=1JHH6iwgIek